Jonn Axsen, Ph.D
2101 Academic Surge, One Shields Avenue, Davis, CA 95616
jaxsen@ucdavis.edu

Click here for curriculum vitae.
EDUCATION
Ph.D, Transportation Technology and Policy, University of California, Davis, Spring 2010, Dissertation: Interpersonal Influence within Car Buyers' Social Networks: Observing Consumer Assessment of Plug-in Hybrid Electric Vehicles (PHEVs) and the Spread of Pro-Societal Values. Advisor: Dr. Ken Kurani
Master of Resource Management, Simon Fraser University, Vancouver, Canada, Fall 2006. Thesis: Combining stated and revealed choice research to inform energy system simulation models: The case of hybrid-electric vehicles. Advisor Dr. Mark Jaccard.
Bachelor of Business Administration, First class honors, Simon Fraser University, Vancouver, Canada, Fall 2004.
RESEARCH INTERESTS
· Technological change and energy-use modeling
· Innovations in transportation and other energy-using technologies
· Environmental valuation, purchase and use behavior
· Energy and environmental policy and impacts
· Alternative-fuel infrastructure, recharging behavior, and grid interactions
· Diffusion of innovations, social networks and interpersonal influence
REFEREED PUBLICATIONS
Axsen, J., K.S. Kurani, R. McCarthy and C. Yang (In Press). Plug-in hybrid vehicle GHG impacts in California: Integrating consumer-informed recharge profiles with an electricity-dispatch model, Energy Policy, accepted December 2010.
Axsen, J, and K.S. Kurani (In Press). Interpersonal influence within car buyers’ social networks: Applying five perspectives to plug-in hybrid vehicle drivers, Environment and Planning A, accepted November 2010.
Axsen, J., and K.S. Kurani (2011). Interpersonal influence in the early plug-in hybrid market: Observing social interactions with an exploratory multi-method approach, Transportation Research Part D: Transport and Environment, 16(2), 150-159.
BOOK CHAPTERS
Axsen, J, A. Burke, and K.S. Kurani (2010). Batteries for PHEVs: Comparing Goals and the State of Technology, in Electric and Hybrid Vehicles: Power Sources, Models, Sustainability, Infrastructures and the Market, Ed. Gianfranco Pistoia, Elsevier, ISBN 978-0-444-53565-8.
WORKING PAPERS
Axsen, J., and K.S. Kurani (2010). Perspectives on interpersonal influence and pro-societal consumption: A review of diffusion, conformity, dissemination, translation and reflexivity, University of California, Davis, UCD-ITS-WP-10-05.
Axsen, J., and K.S. Kurani (2010). An integrative framework of interpersonal influence and pro-societal consumption: Reflexive layers of influence (RLI), University of California, Davis, UCD-ITS-WP-10-03.
ACADEMIC REPORTS
Axsen, J. (2010). Interpersonal Influence within Car Buyers' Social Networks: Observing Consumer Assessment of Plug-in Hybrid Electric Vehicles (PHEVs) and the Spread of Pro-Societal Values. Institute of Transportation Studies, University of California, Davis, Research Report UCD-ITS-WP-10-15.
Kurani, K.S., J. Axsen, N. Caperello, J. Davies, and T. Stillwater (2009). Learning from Consumers: Plug-in Hybrid Electric Vehicle (PHEV) Demonstration and Consumer Education, Outreach, Market Research Program. Institute of Transportation Studies, University of California, Davis, Research Report UCD-ITS-RR-09-21.
Axsen, J., and K.S. Kurani (2008). The Early U.S. Market for PHEVs: Anticipating Consumer Awareness, Recharge Potential, Design Priorities, and Energy Impacts. Institute of Transportation Studies, University of California, Davis, Research Report UCD-ITS-RR-08-22.
Axsen, J., A. Burke, and K.S. Kurani (2008). Batteries for Plug-in Hybrid Electric Vehicles (PHEVs): Goals and the State of Technology circa 2008. Institute of Transportation Studies, University of California, Davis, Research Report UCD-ITS-RR-08-14.
Axsen, J. (2006). Combining Stated and Revealed Choice Research to Inform Energy System Simulation Models: The Case of Hybrid Electric click here Vehicles, Master’s Thesis, Simon Fraser University. Available here
Axsen, J., J. Nyboer and C. Bataille (2005). Goods-Producing Small to Medium-Sized Enterprises: Energy End Use and Efficiency Potentials, Prepared for Natural Resources Canada, Canadian Industrial Energy End-Use Data and Analysis Centre (CIEEDAC), March 2005. Available here
PRESENTATIONS
Social influence matters: How environmental values develop within social networks, Presented at Behavior, Energy and Climate Change, Sacramento, California, November 29-December 2, 2011.
Interpersonal influence within car buyers’ social networks, Presented at Transportation Research Board 88th Annual Meeting, Washington, DC. January 10-14, 2010, and at Frontiers in Transportation: Social Interactions, Niagara on the Lake, Canada, August 25-27, 2009.
Are batteries ready for plug-in hybrid buyers?, Transportation Research Board 88th Annual Meeting, Washington, DC. January 10-14, 2010.
Anticipating PHEV energy impacts in California, Transportation Research Board 88th Annual Meeting, Washington, DC. January 10-14, 2010, and at the 24th International Electric Vehicle Symposium (EVS-24), Stavanger, Norway, May 13-16, 2009.
Telling stories: Conversations with consumers about PHEVs, Plug-in 2009, Long Beach, CA, August 11-13, 2009.
Information and communications technology (ICT) and intelligent transportation, Invited panelist at Greening the Internet Economy: ICT and Global Change, California Public Utilities Commission, San Diego, CA, January 22-23, 2009.
The early market for PHEVs: Anticipating consumer recharge potential and design priorities, Poster presentation at Transportation Research Board 87th Annual Meeting, Washington, DC. January 11-15, 2009.
Confusion of innovations: Exploring the adoption and diffusion of “green cars,” Presented at Behavior, Energy and Climate Change Conference, Sacramento, CA, November 16-19, 2008.
Challenging our assumptions: Anticipating the early market for PHEVs Plug-In 2008, San Jose, CA, July 22-24, 2008.
Consumer preferences for hybrid-electric vehicles: Understanding the neighbor effect, 23rd International Electric Vehicle Symposium (EVS-23), Anaheim, CA, December 2-5, 2007.
Market Research for PHEVs, Poster presented at the Behavior, Energy & Climate Change Conference, Sacramento, CA, November 7-9, 2007.
HONORS AND AWARDS
- Eno Transportation Leadership Fellow, 2010
- Chevron Corporate Fellowship, UC Davis, 2009
- Social Sciences and Humanities Research Council (SSHRC) of Canada Doctoral Fellowship, 2007 – 2010.
- Canadian Institute of Energy Scholarship Award, SFU, Spring 2006.
- British Columbia Automobile Association Environmental Studies in Transportation Award, SFU, Fall 2005.
- SSHRC of Canada Master’s Scholarship, 2004 – 2005 academic year.
- World Petroleum Congress Scholarship, 2003.
- Mildred Wirtanen Academic Scholarship, 2003.
- SFU Open Scholarship, 2002 – 2003.
- Connell Prize in Corporate Finance, Spring 2002.
MEDIA EXPOSURE
Margonelli, L. (2008). The plug-in paradox, Forbes Magazine, November 24, 2008. Article here
HOBBIES
Jonn enjoys backpacking, hiking, cycling, and camping in whatever wilderness he can get to—and yoga keeps him alive.

